My recent admiration of the popular Irish drink has led me to do a bit of research on why exactly it has done so well all over the world. Many would argue that its taste and feel sells itself, but as a company with an extremely high cost advertising campaign, I think that might have a little something to do with their success.
Like many alcohol commercials Guinness strive both to entertain and make you aware of their product. While many companies do a very good job of this I would definitely give who ever runs Guinness advertising a pat on the back. Over the years they have pumped out ad after ad that caught the eye, and became a topic of conversation for anyone who had seen it. Exactly what you want when trying to catch the public’s attention.